For plumbing, HVAC & roofing owners
Every Ring Brings Revenue
When a customer calls your shop and nobody picks up, that job often goes to the next name on the list.
I help you see where the leak is and plug it.
No pitch (I hate them too!)
Just a clear look at how your phones treat a real customer.
I'm the Every Ring Brings Revenue guy
Missed calls do not wait around
You are busy on jobs. That is the work. But when a homeowner or property manager rings your main line and gets voicemail, a busy signal, or a long hold, they usually call the next plumber, HVAC tech, or roofer.
I work with owners in Middle Tennessee, including Hendersonville and the towns around Nashville. Same trade, same phone pressure. The fix starts with knowing what actually happens when someone calls you.
How the free missed-call score works
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Step 1
I call your shop like a customer
I personally mystery-call your business. No scripts that sound like a bot. Just a real person asking for help the way a buyer would.
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Step 2
You get your score
You receive a plain-English report on how the call was handled: pickup, greeting, next steps, and where a job can slip away.
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Step 3
We plug the leak
If you want help after that, we talk through simple changes so more rings turn into booked work. Your call. No pressure.
Phone only. You work by phone, and so do I. No video calls, no in-person meetings. I keep it simple so you can stay on the job.
Ready for your score?
Tell me your shop name and main number. I will call like a customer and send you what I find.
Get your free missed-call scoreAbout John
I'm John McDermott, founder of iWire Strategic LLC, based in Middle Tennessee. I've spent years as an email marketer and copywriter, helping businesses turn attention into paying customers. Now I focus on one simple leak that costs trade shops real money: the phone call nobody answers.
I work by phone, just like you. I call your shop the way a real customer would, tell you straight what happened, and help you fix it so every ring brings revenue.